In the first quarter of 2025, electric vehicle (EV) sales in Ireland continue their upward trend, with EVs and plug-in hybrids now accounting for over 50% of all new car registrations. Government incentives, falling battery costs, and a growing variety of models have all contributed to this shift. While legacy brands like Volkswagen, Hyundai, and Tesla remain strong contenders, 2025 could be a breakout year for the Chinese EV manufacturer BYD.
BYD’s Global Momentum Reaches Ireland
Founded in Shenzhen, BYD (Build Your Dreams) is now widely considered one of the top electric vehicle producers globally. After overtaking Tesla in global sales of plug-in electric vehicles in 2023, BYD has only accelerated its momentum. In 2024, BYD sold over 3.5 million EVs and plug-in hybrids globally, with a growing percentage of those sales coming from European markets.
Having already established itself in Norway, Sweden, and Germany, BYD has set its sights firmly on Ireland and the UK. With a focus on affordability, reliability, and proprietary battery technology, the company is gradually carving out space in a competitive EV landscape.
BYD Availability in Ireland in 2025
BYD made its Irish debut with the Atto 3 in 2023 through the Motor Services Limited (MSL) group. As of spring 2025, BYD vehicles are now available in six dealership locations across Ireland, with expansions into Galway and Limerick joining the original locations in Dublin and Cork.
Sales have shown promising early signs. The Atto 3 is consistently among the top 15 best-selling EVs in the country. MSL has confirmed that due to strong demand, additional models are being introduced to the Irish market throughout 2025.
1. BYD Atto 3 – This compact SUV remains BYD’s flagship model in Ireland. With a WLTP range of around 420 km, a 150 kW motor, and Blade Battery technology, the Atto 3 continues to appeal to budget-conscious EV buyers.
- Starting Price: From €36,500 (adjusted for SEAI grants and taxes)
- Annual Motor Tax: Approx. €120
- Charging: Compatible with both AC and DC chargers, including the Zappi home EV charger and other smart home systems.
2. BYD Dolphin – Launched in Ireland in early 2025, the Dolphin is a compact hatchback offering a range of up to 427 km (depending on configuration). It is BYD’s most affordable EV, making it especially attractive to urban drivers and first-time EV buyers.
- Starting Price: From €29,995 after grants.
3. BYD Seal – BYD’s sleek electric saloon arrived in March 2025, targeting the Tesla Model 3 and Hyundai Ioniq 6 market. With rear- and all-wheel-drive variants, up to 570 km of range, and a premium interior, the Seal is BYD’s statement of intent in the executive EV segment.
- Starting Price: From €41,000, depending on battery and trim level.
4. BYD Han & Tang – The Han (saloon) and Tang (SUV) are still expected to enter the Irish market by late 2025. With larger battery capacities and luxury features, these models will expand BYD’s appeal into higher-end segments. Both models have already launched in other European countries and have received positive early reviews.
State Support and Infrastructure in Ireland
The Sustainable Energy Authority of Ireland (SEAI) continues to support EV adoption. Buyers can receive:
- Up to €5,000 in purchase grants for qualifying EVs
- €300 home charger grant
- SPSV drivers (e.g., taxi operators) can access up to €20,000 for EV upgrades under existing schemes.
Charging infrastructure is also expanding, with ESB and private operators deploying faster and more widespread charging points, including high-power DC charging hubs on major routes.
Outlook: Is BYD Set to Surge in Ireland?
With multiple new models launching in 2025, expanding availability, and increasingly competitive pricing, BYD is well positioned to make significant inroads into the Irish EV market. While consumer loyalty to European and Korean brands remains strong, BYD’s track record in innovation and affordability makes it a serious contender in Ireland's ongoing electric transition.
As always, WattCharger will continue to monitor developments and provide the latest insights on BYD’s progress, pricing, and performance across Ireland.
Blog Author: Rowan Egan